199Z is a Canadian-based multifunctional lifestyle brand and fashion label exploring the pursuit of intergenerational culture. In September 2020, 199Z opened its doors on College Street in downtown Toronto. As a fashion label, 199Z has the capacity to produce two collections a year and a range of capsules across the seasons approaching designs with a contemporary take on cultural references tailored to a genderless audience. Over 6 years, 199Z has expanded from its Toronto origins into a global community and aims to continue creating a cross-generational umbrella for like-minded individuals around the world.